Have you considered starting a sauna? - Periode helps you automate the operations

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Saunas are becoming increasingly popular across Europe, with more people looking for unique wellness experiences close to home. If you’ve ever dreamed of running your own sauna, now might be the perfect time to take the leap. But where do you begin?

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1. Define your concept

Start by asking: What kind of sauna experience do you want to create? Will it be a floating sauna by the water, a cozy urban retreat, or a mobile sauna for events? Your concept sets the foundation for location, pricing, and customer base.

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2. Find the right location

Accessibility is key. A central spot near the waterfront or in a busy neighborhood makes it easier to attract regular visitors. Consider factors like parking, public transport, and visibility.

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3. Take care of the practicalities

From permits and safety regulations to hygiene routines, sauna businesses need to meet local requirements. Do your research early to avoid delays later.

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4. Create a seamless customer journey

Customers today expect convenience. Online booking, cashless payments, and easy access are no longer optional — they’re essential. That’s where digital solutions like Periode.no, integrated with smart lock systems like Inlet, can make your business almost fully automated. This lets you focus less on admin and more on creating a great sauna experience.

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5. Build a community

The most successful saunas don’t just offer heat — they offer a social experience. Think about events, memberships, and collaborations with yoga teachers, wellness coaches, or local cafés.

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Final tip: Starting a sauna business can feel overwhelming, but with the right tools, it becomes a lot smoother. A clear concept, the right location, and smart digital solutions will set you up for success.

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